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Signage belonging to mall tenants was replaced with that of other vendors; for instance, a Walgreens would become a Toys "R" Us.
Advances in Advertising Research. McFarland Under specific circumstances, product placement can lead to no    or even negative effects. Retrieved May 28, In other projects Wikimedia Commons. On All My Children one character took a job at Revlon.
Archived from the original on July 29,
This is why McDonald's hash browns taste so good. It also claimed "the federal ban on cigarette advertising on television and radio does not prohibit payments to filmmakers for the use of cigarettes in a film. The makers removed logos digitally in post-production, costing "tens of thousands of pounds".
The Independent. Archived from the original on May 5, The Steelers later were allowed to add "-ers" to the Steelmark logo the following year so that they could own a trademark on the logo. This practice is also fairly common in certain comics , such as Svetlana Chmakova 's Dramacon , which makes several product-placement-esque usages of "Pawky", a modification of the name of the Japanese snack " Pocky ", popular among anime and manga fans or Naoko Takeuchi 's Sailor Moon , which includes numerous references to the series Codename: Sailor V , from which Sailor Moon was spun off.
Retrieved April 30,